Originating in the 1970s, urban music refers to an umbrella of genres that play on specific radio stations; such as R&B, rap, hip hop, pop-rap, Latin music, Caribbean music, and reggae. Because urban music is so often associated with African American culture, sometimes R&B radio stations play soul music as well. Some modern urban artists consist of Flo Rida, Usher, Rihanna, and Pitbull. 

Urban festivals include the likes of WHP x MIF 2018: Bugzy Malone – 8 November, Pleasure Garden, Rise Festival, and TIKTAK New Year's Eve Amsterdam.

Artists such as Bugzy Malone, The Temper Trap, Kris Kross Amsterdam and Lil Kleine can be seen playing at a number of urban festivals.


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