Wander through the Latitude woods and you'll no doubt stumble across late night DJ sets, become immersed in interactive art installations, or find yourself kicking back to some theatre or comedy. Whatever turn you take, more surprises await, and we haven't even mentioned the top draw music lineup yet.
And that's because the music is just a fraction of what Latitude Festival is all about. Here are just some of the other things you can get involved in at the festival this weekend.
Laugh out loud
From stand-up comics to sketch artists and character actors, Latitude is a place to experience some of the best British and international comics on the circuit, providing a platform to both experienced pros, and those just getting their foot in the door.
Catch some theatre
With a keen focus on performing arts, Latitude leads the way in welcoming some of the country's most innovative theatre and dance companies. Whether it's an emotional tear-jerker, a laugh out loud comedy, or the visually or physically defying, there's no doubting your eyes and minds will be glued.
Dance on the waterfront
Take up or be amazed by swing or ballet on the banks of Latitude's shimmering, glistening lake with a selection of mesmerising productions.
Get clued up or kick back at the Film Arena
If you want to sit back and unwind, there's no better place than the Film and Music Arena, where mind-stimulating documentaries, film premiers and post-film discussions will be rolling out across the weekend.
Or head on over to The Big Screen, where they'll be showcasing an innovative programme of filmic artwork by cutting edge audio-visual artists, as well as In Conversation with the artists, all tucked away inside Latitude's intimate woodland.
Read up with literary greats and lovers alike
Massage your mind in the company of celebrated writers, top wordsmiths and astute critics, who will be setting their wits to a variety of literary forms, from spoken word, poetry and rap, to novels and short stories.
See something extraordinary at the Cabaret area
After a touch of the ridiculous? Then head down to the Cabaret area for some of the edgiest, funniest and most glamorous moments you'll experience all festival.
Become immersed in live art
A selection of the best artists, actors, actresses, musicians and visual magicians come together to create live before your very eyes.
Retreat to the sanctuary of wellbeing
If things are getting a bit too quick, then slow right down at the SOLAS retreat. By night, forest glades comes to life with slow motion visuals and ambient soundscapes, while the daytime is a chance to stop, look around or lie down. Here you can get involved in a variety of wellbeing activities such as yoga and healing.
Latitude Festival will take place from 12-15 July 2018. Find out more on our guide.