Maybe this is a very UK-centric take, but when someone tells me they're going to Spain for a holiday and I enquire as to whereabouts, the answer is very rarely Bilbao.
It could be the slightly cooler temperatures or the fact it's not on the Mediterranean sea, but beyond that I can't see any reason why you wouldn't want to visit. The food is great, it's culturally fascinating and the city itself is beautiful.
But don't just take my word for it. There are a lot of people that know the city an awful lot better. Not least of all the good folks at Bilbao BBK Live, who we asked to give us the lowdown on the city that they call home.
What’s the best thing about Bilbao?
Bilbao is a city with an amazing food culture and there are plenty of Michelin starred restaurants. It is essential to eat pintxos in the old town, enjoy a walk along the estuary and admire the city's impressive architecture.
And the worst?
No matter how long you stay in the city, it will never be enough.
What is your favourite borough or neighbourhood? And why?
Bilbao La Vieja – Muelle Marzana. It's the multicultural and alternative district; ideal for having a drink overlooking the estuary.
Where are the best places to go record shopping?
You can't beat Power Records.
Favourite place(s) to go for a drink?
Any of the bars in Muelle Ripa.
What are the best live music spots and clubs?
Klubba, Shake, Ambigú, Sonora, Kafe Antzokia.
And during the festival, the free concerts organised by Bilbao BBK Live in outdoor venues around the city.
At the other end of the spectrum. What are the best places in the city to go for some peace and quiet?
Doña Casilda Park…
…or take the funicular to Artxanda Park, were you can enjoy the amazing views.
Where would you take a friend who is visiting Bilbao?
Which person from Bilbao – past or present – would you build a statue to honour if you could?
If you could pick one song that sounds most like Bilbao, what would it be?
!!! (Chk Chk Chk) – Bam City. Where they sing about how beautiful Bilbao is.
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