Sónar is a world-wide festival and conference series promoting innovation in sound and technology. Iceland is is world's musical paradise. A match made in heaven, no?
Sónar Reykjavík sets off on Friday, and the festival of discovery in the land of musical discovery is just too positive a thing to not make sure everyone knows everything about it.
When is it?
It's going down this weekend, 16-17 March.
Where is it?
You might have guessed by the name, but the festival goes down in the Icelandic capital of Reykjavík. Taking place in the city's famous, modern Harpa concert hall, the setting is a physical representation of Sónar's progressive outlook.
Sónar is all about artistry, always looking to provide a platform for uncompromising local and international acts from a range of genres tailored for its hosting city.
Hip-hop is huge in Iceland these days, so local acts like Reykjavíkurdætur and JóiPé X Króli are on the bill, alongside international names like Danny Brown and Nadia Rose.
But Sónar's bread and butter is electronic music, so there's plenty of that. Local heavyweights Bjarki and Kiasmos are on display, as well as a slue of international acts such as JASSS, Lena Willikens, Lorenzo Senni, and Jlin.
Also pro tip: if you don't want to be kicking yourself after the festival, don't miss serpentwithfeet at 20:30 on Saturday.
The full lineup can be found here.
What does it sound like?
The whole point of Sónar is to not put artists in a box, so really there's a little bit of everything. Or, if you want to be more poetic about it, the festival sounds like a welcome wind whistling through a congested city in the heat of summer.
In case that didn't do it for you, here's a playlist highlighting some of the artists heading to Reykjavík this weekend.
What are people saying?
Take it from a seasoned veteran.
The last Sónar that I attended was in Barcelona, 2010. Now, counting down the days to experiencing this innovative festival, Reykjavik style! 🧚🏾♀️❄️ Most excited for @nadiarosemusic Ethiopia —> Iceland see you soon #sonarreykjavik pic.twitter.com/KENBPNEX80— Hannah Berhanu Kifle (@HannahKifleSLP) February 25, 2018
The thing about Sónar's Reykjavík edition is that it has 100% more Iceland included than all other Sónars.
Iceland... that's the thing excite me more. Go to #sonarreykjavik and dance Born Slippy in Harpa under the aurora borealis. Fascinating.— Samu Gonzo (@SamuGonzo) February 27, 2018
Musical therapy is a thing.
I have been thinking. A lot. About money. I have come to the conclusion that tho I am bonkers my mental state will benefit more attending #sonarreykjavik than seeing my therapist this month. #underworld— Elísabet Ólafsdóttir (@betan) March 6, 2018